It’s been a while, we shouldn’t change it
Often with the passing of time change may be needed because your target audience gets bored with your logo, website design or your brand in general. Reality check! You’re really the one who is bored. Your audience doesn’t want change! They want your brand to be like an old friend that they can rely on.
Welcome to the often boring realm of brand management where continued success comes when things stay the same. Of course a little make over after a few years is often appropriate. However, you wouldn’t give your sweet mother a punk make over with a mohawk, so don’t do that to your brand. The make over or refresh of a strong and successful brand should be something comfortable and not dramatic. You want your loyal audience to still recognize their old friend that they love and trust.
Brandon Jeppson