SEO Friendly Flash
SEO friendly Flash, what the?! That’s right, it’s true. Historically, web developers have discouraged the use of Flash in large part because search engines haven’t been able to index it. However, technology has continued to evolve and Adobe has made Flash as viable an option to build a website as anything else.
So if you’ve been living in a cave here’s the low down on Flash. Flash is now totally indexable, that’s right it’s no longer a problem for search engines to dig through Flash and read all the content. It’s also possible to deep link with Flash, meaning you can bookmark specific pages within a Flash site, rather than only being able to bookmark the initial page. And if that’s not enough to convince you that Flash is a good option for a website it might interest you to know that Flash sites can store images in smaller file sizes than a regular .html site, which means a faster load time and happier users.
Let’s review. Content on Flash sites can be found and indexed by search engines. Specific pages in a Flash site can be bookmarked and linked to. Flash sites can load faster than traditional .html sites of the same size.
However despite all this, Flash should be used when appropriate and not just whenever possible. The point is that you no longer need to be afraid of Flash hurting your website’s traffic.
Brandon Jeppson